After meeting separately with all stakeholders – Kenco management, developer marketing teams, contracted vendors, and the individual sales teams – and discussing business and marketing strategy goals, we created a completely custom automation process. This included a custom CRM system, email drip marketing, lead followup systems, and a transparent analytics dashboard. Kenco captured over 10,000 new leads from at least 5 different internal and external sources and had an over 20% open rate on marketing drip emails.